Sending Limits Explained

The event-based sending limit is a budget for sending messages within a set time window. You can spend this budget by sending messages today, scheduling them for the future, or a mix of both. Let's break it down below:

Example: 7 day limit, of 10,000 messages.

Scheduled Messages Count Toward Your Limit: If you've planned (scheduled) to send messages in the future, those messages count as if they're already in your budget. So, if you've scheduled 10,000 messages to go out in 6 days, you will have reached your limit. You can't send, or schedule, any more messages until some of those messages move outside of your current 7-day window or are cancelled.

Past Messages Count: Similarly, if you sent a total of 10,000 messages at any point during the past 6 days, your limit is reached today. You must wait until some of those days (and their messages) are no longer within the last 7 days, to send and schedule more messages.

Why This System Exists:

By counting both past sends and future scheduled sends within this rolling 7-day window, it ensures that at no point do your total sends exceed the allowed limit. This keeps your account balanced and prevents any single user from exceeding their message allowance.

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